Pay-Per-Click Search Engines

How can you access 100 million web visitors in under 30 minutes? It's called Pay-Per-Click. Google Adwords  is the largest PPC search engine on the web. If you're not familiar with the Adwords system, you can actually be in front of millions of Internet users in only a few minutes. It isn't always cheap, but it's very targeted.

So how can you setup a successful adwords campaign? Well, Gaston says that the key to adwords is to pay the lowest possible amount per targeted click and still have a high click-through-rate (CTR). "The two things you need to focus on," Gaston says, "are finding keywords that will give you the most return on investment (ROI) and well written ad copy that encourages people to click on your ads."

The reason is simple. Google Adwords is a bidding system. If you want higher rank on the paid listings (which is the far right column on Google), you pay more for that particular keyword. But exactly how much depends on your CTR. Google has figured out that if people are clicking on your ad, then it must be more relavant to what they were looking for than the other ads. So for your efforts, Google rewards you by charging you less than what the other guys are having to pay - and the difference can be staggering.

A good way to get a large list of keywords is to use tools like GoodKeywords and Google's new Adwords Keyword Tool. Both are very effective in building a large keyword list of 1,000 or more keywords. After that it's just a matter of testing the keywords to see which one's are giving you the best ROI.

The best place to learn more about Google Adwords is at Perry Marshall's web site. Perry is the undisputed champ of Google Adwords and is author of the book "The Definitive Guide to Google Adwords".

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